The spark was ignited back in the early nineties after dumping another batch of funky-tasting beer down the drain because of poor-quality ingredients and outdated techniques and information.
We opened our first Brewery Lane in 1993. Our goal was to offer the highest quality products while providing our customers with modern information and techniques used by commercial wineries and breweries. Today we have two physical stores plus clickabrew.com for on-line shoppers. Our committment has never changed. We promise you that if you use our world-class ingredients and follow our expert advice you will make wine and beer that is as good or better than commercial products. You'll be thrilled and proud to serve your own hand-crafted wine and beer to your family and friends.
In 1985 we had a big problem in Newfoundland. Workers from the three major breweries went on strike and no beer was produced for the best part of that year. The Newfoundland Liquor Commission imported American beer during the strike but the stuff was terrible so a lot of Newfoundlanders tried their hand at brewing their own. That's when brothers Bill and Ken Reddy started their foray into home-brewing.
It started with a simple pail and a tin of John Bull malt extract from the supermarket. To be honest that first beer was awful! We tried to drink it but most of it went down the drain. We tried a few more attempts with similar results. That's when we realized that something wasn't right. Beer had been made for centuries and long before the big breweries came on the scene so what were we doing wrong?
Bill set out on a journey to find the missing link. He read everything he could find on winemaking and brewing. There was no internet back then so he spent many hours at the library and book stores. On one trip to the library Bill came across a book called "The Joy of Homebrewing" and the answer he had been looking for was in the pages of that book. The mystery had been solved. He had been using stale, poor quality ingredients and outdated techniques. There was no where in our province at that time to get fresh, quality products. Home-brewing wasn't very popular here then and almost everything on the shelves was past its best-before date. Bill ordered some fresh products from Ontario and got to work. He can still remember with great pride the look of astonishment on Bernadette's face when she took her first sip of that beer. "Wow! That's good. How did you do that?" she exclaimed. That was the catalyst. The seed was sown and Brewery Lane followed soon after.
In 1992 Bill was out of a job after his work place of 21 years went out of business. He had garnered a vast amount of brewing and winemaking knowledge over the years and he had always wanted to try his hand at owning his own business. It was now or never. Bill and Bernadette opened the doors to the first Brewery Lane in March 1993 on Highland Drive in St. John's. Our friendly service combined with our premium products and expert advice made our launch an almost immediate success. Within one year Ken opened the second Brewery Lane in Mt. Pearl. In 1996 we had outgrown our fist location in St. John's and we moved to Coaker's Meadow Plaza on Torbay Road.
Our staff has over 25 years of experience in the craft winemaking and brewing industry and most of them are avid winemakers and brewers themselves. They can fix any problem or answer any questions you may have because they've been there, done it, and have seen and heard it all. Drop by today and have a chat. We're enthusiasts just like you and we love to talk beer and wine.
Because you'll get the best service, the best advice and world-class products. You'll simply make better wine and beer. Plus you'll have the peace-of-mind knowing that you are dealing with a business that's been here since 1993. if you have a problem we'll be there to fix it. If you need advice we'll be there for you.
We are the market leader in Newfoundland and Labrador and the big players in the industry want their products on our shelves. We carry the leading brands from the two largest manufacturers — RJS Craft Winemaking and Winexpert. There are no better products on the market.
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